BranschOrganisationen för TeknikInformation, BOTI, is the Swedish Industry Organization for Technical Information. BOTI is a meeting place for companies and organizations where we collaborate with our members to develop and advocate the possibilities and preconditions for Technical Information.

Aiming to create a positive perception of the Technical Information industry, we disseminate expertise and awareness both nationally and internationally about Technical Information as a field.

Our goal is to demonstrate how Technical Information creates and adds value, and how it increases the competitive edge of a product by improving usability.

Together with our member companies, we strive to:

  • Elevate the status of Technical Information by shaping opinion on its merits
  • Create engaging meeting places to share skills, experiences and visions of the future
  • Market the industry towards companies, organizations and future Technical Writers
  • Engage in competence maintenance issues by attracting more professionals to the industry
  • Influence the educational offerings for Technical Information
  • Initiate and pursue research efforts related to Technical Information
  • Develop standards, concepts and terminology
  • Contribute to clarifying legislation and directives for Technical Information


BOTI 2020, October 15 and 20
Due to Corona, we are working completely digitally this year. But, we dare to promise an even better experience. We will keep the talk show setup, but when you are connected digitally, it is easier to follow and to see and hear everything that is said and presented. We also have a virtual world where you can visit the exhibition and mingle with industry colleagues. We are running the ”conference of the future” right now!

The following programs will be broadcast live and interactive:

How do you engage with your recipient? October 15 11: 00-12: 00
There is more and more talk about user-produced information. And, there is more and more user-produced information on the ”web”. But, how do you take control of the quality of this and should you encourage or hinder user-produced information? And, what other ways are there to engage your recipient?

How do you become more flexible with structure? October 15 13: 30-14: 30
The technology information industry certainly ranges from extremes such as rigid requirements in the aviation industry to a very flexible world in many software companies. What can we really learn from each other between these extremes?

How does the new generation think – really? October 15 15: 00-16: 00
Throughout the years we have known that younger generations communicate in a different way. But, with rapid technological development, this is changing even more. We really need to find the technology information of the future to suit the new generation! This section will partly be given in English.

How to get there? October 20 11: 00-12: 00
Can we use new technology to make an end-user better understand our products? What can we really do with AR/VR and other formats than classical technology information?

How does the software industry work? October 20 13: 30-14: 30
Let’s look for a moment at product information in the software industry. As a product development company, you easily become stuck in the parameters and requirements that apply to a physical product, but the fact is that more and more products are going digital and despite the differences in the type of product, there is a lot of inspiration to be found.

How must the industry change? October 20 15: 00-16: 00
After COVID-19, the world looks a little different. What will happen with technology information? Will our users have different expectations or other conditions? Do we need to work in other ways? We also summarize this year’s conference, which has also been conducted in another way.


Together with our members, we work in several Working Groups and Councils to pursue our core goals:

Business Intelligence – Trends, Research & Development

  • Monitor, validate and share relevant information to members from e.g. social media, popular research, implementations of cutting-edge technology
  • Establish collaborations with research and education at colleges and universities
  • Inform members of available relevant training and lectures’


BOTI Conference

  • Coordinate the annual BOTI conference
  • Arrange the event



  • Create webinar series with regularly occurring webinars on Technical Information
  • Run webinars on a regular basis with e.g. case studies
  • Disseminate information about the webinars through BOTI and other channels


Competency Sustenance

  • Increase knowledge about the role of Technical Writer
  • Inform about the competence needs and requirements of the industry and our members
  • Create a foundation for mapping the competency needs of the role against the competence of an applicant
  • Formulate the merits of excellent Technical Information through e.g. case studies with real-life examples
  • Map out training and education within Technical Information


Laws and Standards

  • Influence the making of new laws, standards and specifications.
  • Identify relevant regulatory agencies and authorities
  • Identify which regulatory agencies and authorities BOTI should try to influence
  • Suggest relevant agencies and authorities to BOTI’s Board of Trustees



BOTI defines technical information as “objective and fact-based information about technical products”.

Technical products are defined as products that require information for installing, use or maintenance of the product. These products can range from software to workshop machines, electronics and medical devices.

Technical information comprises user manuals, assembly and installation instructions, service and maintenance manuals, and aftermarket information such as spare parts directories for technical products.

Industry outlook today?

Technical Information as a field has evolved greatly over the past decades. Today, it is considered a competitive edge for manufacturers. Excellent technical information leads to increased customer satisfaction and optimal use of the product. In some cases companies also face legal requirements for user manuals (e.g. the Machinery Directive) that must be met before an end user is permitted to use the product.

Product/Service development companies often have Technical Information services as its own separate department. These services can also form a part of other departments, such as development, technology, aftermarket or market communication.

Consultancy companies offering Technical Information services are often highly specialized in the field, or have Technical Information as one of their service areas.

Translation companies can also to a certain extent be considered a part of the Technical Information industry.

An industry in transformation

Technical Information has existed ever since the development of complex technical products. Early on, the user manual was often seen as a ”necessary evil” that should be produced at the lowest possible cost. However, in the beginning of the 1990s a larger transformation happened that put the field into the spotlight.

As part of the Swedish EU-collaboration, a series of directives were released, stipulating minimum requirements for user manuals of technical products and the contents of the operating instructions.

Until the beginning of the 21st century, Technical Information consisted mainly of printed manuals or books. Today, Technical Information can consist of a multimedia product that can e.g. be integrated into a machine or technical equipment. For example, we now speak of repair instructions rather than repair manuals, with Technical Information nowadays being distributed digitally more often than in print.

An increasingly global market has also seen a hike in availability of products that are similar in terms of technical solutions, function and performance. Now the soft values of a product, including Technical Information, are of crucial importance for the customer. The minimum requirements for Technical Information are no longer enough for products to succeed in today’s competitive market. Customers today have increasing demands on e.g. product models in 3D CAD, where these models now are used as the base material for producing technical information.

Technical Information is changing at an increasing pace, and the industry is more dynamic than ever before. The development of smartphones and tablets has also opened up enormous opportunities to publish and make Technical Information available quickly and easily. At BOTI, we work continuously towards finding new and enhanced technology to disseminate Technical Information efficiently.

Excellent Technical Information has become a competitive advantage.